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Nine Square Family is an IP project of commercial real estate. Through the role of IP in the background of urbanization to deduce the interaction and communication of commercial real estate. We give each character a unique label, we deepen the user’s recognition through dramatic expression design. Make it easier for IP characters to get more unique memory when they are displayed.

九方家族是一个商业地产的IP项目。通过城市化背景的IP角色来演绎商业地产的互动与沟通。我们为每一个角色赋予独特的标签，我们通过戏剧化的表情设计加深了用户的识别。让IP角色更容易在展示时获得更独特的记忆。