Qingcheng Mountain is one of the important birthplaces of Taoism in China. Qingcheng Mountain is also a famous tourist attraction. We designed a Taoist cartoon image to spread the image of the city. This design is full of affinity. Different from the rigid religious image, it is endowed with more “positive”, “sunshine” and “goodwill”. As the IP image of tourist attractions, it is widely used in visual communication and derivative products.